The AVS Journal
Using a Matterport Tour in a Listing Presentation
A Matterport tour can demonstrate how an agent plans to help buyers explore a property remotely. In a listing presentation, show the experience with clear permission and context, then explain what would actually be included for the prospective client's home.
Demonstrate the viewer's task
Rather than moving randomly through a sample, show how someone can revisit a living area or investigate a room connection. Explain the role of the tour alongside photography and other media. A focused demonstration helps the owner understand the service without relying on technical product terminology or a long feature list.
Use an appropriate sample
Confirm permission to use the example and identify it accurately. Do not present another property as the client's home or imply that every feature of the sample will be included automatically. A complex or unusually large example may need explanation if the proposed service scope is different.
Present a complete service plan
Discuss preparation, included areas, delivery, hosting and how the link will be used. Explain that the tour supports understanding rather than guaranteeing inquiries or a sale. Confirm the current AVS offering before quoting terms, and distinguish your intended marketing plan from features that require separate services or additional scope.
Example: demonstrate one useful connection
An illustrative presentation might show a sample kitchen, move toward the dining area and then explain how buyers could revisit that relationship after seeing listing photos. The agent can connect that example to a similar information need in the client's home without promising an identical visual result.
Presentation preparation
- Choose a permitted and clearly identified sample.
- Demonstrate a specific buyer task.
- Explain the proposed scope, preparation and hosting.
- Avoid guarantees or features not included in the current offer.
Frequently asked questions
Should the entire sample tour be demonstrated?
Usually a focused example is clearer. Show enough to explain the experience, then discuss the plan for the actual property and answer the owner's questions.
Can I promise the tour will sell the home faster?
No. It can support presentation and remote exploration, but sale timing depends on many factors beyond the media service.
Platform reference: Matterport’s real estate tour overview.
