The AVS Journal
Branded and Unbranded Property Videos
Branded and unbranded property videos serve different distribution needs. Confirm the requirements of each destination before editing, then agree which versions should contain agent names, logos, contact information, spoken introductions or other promotional elements.
Identify what counts as branding for the destination
Requirements can vary, so check the current rules of the listing or advertising channel you intend to use. Branding can appear in speech, graphics, signs visible in footage or an ending card. Removing a logo alone may not create a suitable unbranded version if an introduction still names the agent or brokerage.
Plan shared footage and separate elements
The main property sequence may be reusable across versions, while introductions and end cards differ. Tell AVS early so capture and editing can account for both. This is more efficient than discovering after approval that a required version needs new footage or a substantial change in sequence.
Label and review exports clearly
Use filenames that identify the property, version and orientation. Review each final file independently, including its opening and ending. Keep the approved versions in a shared location accessible to the people uploading them. A correct unbranded file does not help if the branded version is accidentally submitted to the wrong destination.
Example: two versions of one listing film
An illustrative branded version might include a short agent greeting and contact card. The unbranded version could begin directly with the property sequence and use an approved ending appropriate to its destination. Both should preserve accurate property details and a coherent visual story.
Version planning
- Check current requirements for each destination.
- Identify spoken, graphic and visible branding.
- Confirm which versions are included in the project.
- Label, review and distribute the correct final files.
Frequently asked questions
Is an unbranded video always free of text?
Not necessarily. Property information and branding are different, but destination rules govern what is allowed. Verify the current requirements before deciding what to include.
Can branding be removed after the film is finished?
Sometimes, depending on how it appears and the available source files. Planning versions in advance avoids assuming every branded element can be removed easily.
