The AVS Journal
Organizing AI B-Roll for Your Marketing Team
Organize AI B-roll so every clip can be traced to its property, source image, approved use and review status. Clear filenames and a simple asset record help editors choose the correct material and avoid publishing an unapproved or misleading variation.
Use filenames that identify the asset's role
Include a property reference, room or feature, orientation and version where useful. Avoid ambiguous names such as 'final-new-final.' Keep source images and clean exports in clearly separated locations. A clip's filename should help the editor find the right material without requiring them to infer its subject from a tiny preview.
Record the information the next editor needs
Maintain a short record of source permission, whether the clip is factual or conceptual, any required identification and the approval status. Note material limitations, such as a clip approved only as a design concept. Do not let a folder labeled 'approved' erase important context about how the asset may be used.
Separate review versions from approved delivery
Keep rejected and superseded clips out of the publishing folder. Preserve the approved master and source reference, and confirm which version was used in the final edit. When a property changes or a campaign ends, review whether older assets still represent it accurately before reusing them in another presentation.
Example: two versions of one kitchen insert
An illustrative project may contain a factual source-based clip and a proposed renovation concept. Distinct names and an asset record prevent an editor from using the concept under narration about the current kitchen. Both can be visually polished while requiring very different context.
Team asset handoff
- Name property, feature, orientation and version clearly.
- Retain source and usage information.
- Record factual or conceptual status and required identification.
- Separate approved, superseded and rejected assets.
Frequently asked questions
Is a filename enough to communicate disclosure needs?
No. Use a simple accompanying record and include necessary identification in the finished presentation. Filenames are often invisible to the eventual viewer.
Should rejected clips be deleted immediately?
Follow the team's retention process, but keep them separate from publishable assets. Preserve enough review context to prevent an unsuitable version from being mistaken for the approved one.
