The AVS Journal
Planning an Aerial Video When the Listing Deadline Is Close
For an aerial video with a close listing deadline, define the essential footage, approval contact and delivery destination first. Capture, editing, review and possible weather changes all need time; the appointment itself is only one part of the schedule.
Work backward from the approved file
Tell AVS when the finished, checked video must be available, not only when the listing will launch. Include time for address corrections, branding review and uploading. Confirm the actual turnaround for the booked video service. Do not assume a photo-delivery estimate applies to edited aerial footage or additional versions.
Reduce uncertainty before capture
Provide access instructions, a clear property identifier, the main coverage priorities and any supplied branding in advance. Assign one person to consolidate feedback. Conflicting requests from several reviewers can delay an otherwise straightforward edit, especially if each introduces a different preferred format or sequence after the first version is complete.
Agree on a practical contingency
Discuss what happens if conditions prevent capture or a required shot is unavailable. Options may include a revised schedule, a simpler deliverable or a launch using already approved media, depending on the property's needs and booking terms. Do not assume an unconfirmed backup date or a return visit is automatically available.
Example: prioritize one approved version
For an illustrative deadline-sensitive launch, the team might prioritize a horizontal property-page film and schedule optional social variations afterward. This works only when agreed with AVS and when the first version meets the launch need. Requesting several late variations can undermine the time saved by a focused initial brief.
Deadline planning
- Confirm the approved-file deadline and service turnaround.
- Supply access, branding and property details early.
- Name one person to consolidate revisions.
- Agree how weather or missing coverage will affect the plan.
Frequently asked questions
Can a rush edit always be arranged?
No. Availability, scope and capture conditions vary. Ask directly about the feasible delivery schedule before announcing a launch that depends on the film.
Should I skip reviewing the final file to save time?
No. At minimum check property identification, spelling, sequence, branding, audio and playback. A brief coordinated review can catch errors that are harder to correct after distribution.
