The AVS Journal
Choosing a Cover Image for a Property Reel
A reel cover should be sharp, recognizable and readable at the small size used in a profile or feed. Choose a frame that represents the actual video, then preview how the destination crops it and overlays titles or interface elements.
Select a clear property subject
A strong exterior or main living view often gives more information than a tiny decorative detail. Avoid frames captured during a fast transition or with visible motion blur. If using a separate photograph, confirm permission and choose an image that accurately represents the same property and the reel's main subject.
Check more than one crop
The cover may appear differently in a profile grid, feed and full-screen view. Test the actual destination rather than relying only on the editor's vertical preview. Keep the important subject away from vulnerable edges. A property that looks clear full-screen may become unrecognizable when the top or sides are trimmed.
Keep text concise and subordinate
Use only the identifier or feature label that helps the viewer. Large blocks of text can hide the room and become unreadable when reduced. Verify every statement and maintain sufficient contrast. Save a clean version without text so the image can be adapted if the platform layout or campaign changes.
Example: a kitchen reel cover
An illustrative cover might show the island and a recognizable part of the room with a brief label. A close-up of a faucet may be attractive but fail to indicate the reel's subject in a grid. The cover should help viewers recognize the same kitchen they see when playback begins.
Cover-image review
- Choose a sharp and relevant frame.
- Preview grid, feed and full-screen crops.
- Keep text brief and factual.
- Retain a clean source and verify the final published appearance.
Frequently asked questions
Must the cover be the first frame?
Not necessarily. Use the destination's available options and choose a cover that represents the reel accurately, whether it comes from the opening or another suitable view.
Should all covers use an identical template?
A consistent style can help, but the layout should accommodate each property's image. Do not let a fixed graphic hide the feature that makes the cover useful.
