The AVS Journal
Preparing a Property for a Vertical Reel
Preparing a property for a vertical reel means thinking about narrow compositions and changing views. Clear the full visible route, identify features that read well on a phone and coordinate people, pets and any agent appearance before capture.
Prioritize features that remain understandable in a narrow frame
A stair, doorway connection or carefully framed living area may work differently from a very wide exterior. Explain the intended story to AVS so coverage is planned for vertical use. Do not assume every horizontal photograph or video can be cropped later without losing essential relationships.
Prepare backgrounds and transitions
Clear small floor items, cables and clutter in adjoining spaces. Inspect reflections and the view through doors and windows. A narrow frame may exclude some distractions but movement can reveal others. Keep furniture arranged naturally rather than shifting it into an implausible position simply to fill the phone screen.
Coordinate on-camera and audio needs
If an agent will appear, confirm the message, location and timing. Arrange occupants and pets outside active capture areas. Test relevant light controls and report access constraints early. The capture plan should account for both property footage and any spoken introduction instead of treating the latter as an unplanned addition.
Example: a narrow entry opening into a living room
An illustrative vertical sequence can use the entry to establish depth, then reveal the living space beyond. Prepare both areas and keep the doorway clear. A random vertical crop of a wide room shot may not communicate the same connection.
Vertical capture preparation
- Confirm the story and intended social destination.
- Prepare narrow views and their changing backgrounds.
- Check reflections, doorways and light controls.
- Coordinate people, pets and any spoken appearance.
Frequently asked questions
Should the furniture arrangement differ from the photo session?
Keep it consistent where possible. If a change is needed, discuss its effect on the complete presentation rather than creating contradictory layouts across assets.
Can a vertical reel show a wide open room?
Yes, with appropriate coverage and sequencing. It may need several complementary views instead of one crop that removes half the room.
